Tuesday 22 April 2008

TASK 1: Research

TASK #1: Research For this task I want you to research into different events that are happening locally, nationally and internationally. Look for and note the following: the look and concept of the advertising? Who the audience is? What details are given? What type of event it is i.e. 1 day etc. Create links to the sites that you have looked at. Remember to get into the habit of adding posts about what you do in each lesson. Your first post could be analyzing some of the event advertising and answering the points above.

The event I will be researching is the OSCARS. The first aspect that I will be looking at is the concept of the advertising. The OSCARS logo uses a gold colour which signifies importance and decadence and the font is used in a classic and elegant manor creating a very aesthetically pleasing logo with the ideal connotations attached to its elements.

Logo used in advertising and used on the event:


The audience of the OSCARS are people from all ages that have interest in the Academy Award’s opinion of which films deserve critical acclaim. Due to the rise in internet access in the homes of the public, %20 of viewers are accessing websites and live feeds instead of watching the OSCARS on television.

The Oscars is a one day only event, the actual ceremony lasting for up four hours. The formal ceremony at which the awards are presented is among the oldest, most prominent, most prestigious, and most watched film award ceremonies in the world. Before the ceremony takes places there is the famous red carpet event before the ceremony takes place were all the stars of the films and celebrities display what designer clothing their wearing and generating hype for the cermony.


The second event I will be researching is the BAFTA. The first aspect that I will be looking at is the concept of the advertising. The BAFTA logo uses a simple white text with a simple font, that makes the logo jump out because of the purple background, the gold face in the background creates the elusion of glamour, and almost magic.

Logo used in advertising and used on the event:


The audience of the OSCARS are people who have interest in Film, Televsion and Video Games’ critical acclaim. The British Academy of Film and Television Arts (BAFTA) is a British charity that hosts annual awards shows for film, television, television craft, video games and forms of animation. They are often cited as the British equivalent to the Oscars, and the British Academy Film Awards are frequently known as the British Academy Awards.